CHÂTEAU DE SHEA
DESIGNING FOR THE WINE ENTHUSIAST;
I was required to conceptualize, design and brand a hypothetical beverage company. I chose wine as my beverage and named the company Château de Shea. As part one of the project parameters, I created packaging with visual coding for three wines, Sauvignon Blanc, White Zinfandel, and Pinot Noir. Additionally, I was responsible for designing a brand standard secondary package. For this deliverable, I built a wooden box and laser engraved my design. As part two of the project parameters, I developed adaptive graphics & packaging for a limited edition wine collection. I decided to design a limited edition 20th Anniversary Prosecco bottle and wooden box with custom sleeve.