SANTA FE SPIRITS
BRANDING A BASKETBALL Team;
I was responsible for branding a hypothetical company or organization for a product, service, entertainment, or team of my choosing. For this project, I broke out of my comfort zone and decided to brand a Basketball Team. When choosing the name, Santa Fe Spirits, I picked New Mexico because they currently do not have a NBA basketball team and then I named the team according to the capital, Santa Fe. As part of the project parameters, I had to establish brand standards (fonts, colors, brand assets, logo system, proper & improper use, collateral, etc.) and design a brand identity package, which includes a logo system, business card, letterhead & envelope). Additionally, I had to design a uniform, a vehicle wrap, company merchandise, and one informational print collateral (a season schedule).
BRAND STANDARDS
BRANDING IDENTITY PACKAGE
VEHICLE WRAP - TEAM AIRPLANE
PRINT COLLATERAL - TEAM SCHEDULE
MERCHANDISE
HOME & AWAY UNIFORMS
