CRUZERS DIE-CAST CAR
DESIGNING FOR THE DIE-CAST CAR COLLECTOR;
I was tasked with conceptualizing, branding, designing, and prototyping a hanger tab package for a product of my choice, a die-cast car. I took into consideration visual coding, product and brand placement, as well as detailed information. Also factored in was the placement and weight of the product to ensure that the package would hang straight when placed on a display. I chose a die-cast car as my product because I wanted to redesign the current packaging structures to have a reusable package. As “Hot Wheels” and “Matchbox” collectors know, once you take apart the packaging to remove the car, the packaging is no longer useful or valuable. Having a hanger tab packaging that allows you to remove the car and place it back was vital to this design.
ILLUSTRATION
PACKAGE LAYOUT
ASSEMBLED PACKAGE
