OLIVER & CEDAR
PACKAGING BOUTIQUE BABY PRODUCTS;
I was provided four baby-related products and was required to create a label for a bottle, a bag, a box, and a hanger tab. In addition to designing the packaging, I was responsible for conceptualizing and designing a brand for my company’s products. This included naming the company, discovering the target audience, creating a brand mission, and branding the packaging accordingly. The name of the brand is Oliver & Cedar, giving off a strong yet whimsical nature, which is cohesive with the branding. After designing the brand logo and establishing the brand identity, I designed a label for baby lotion, two bags for baby wipes, a hangable box for a clothing set, and a hanger tab for binkies.
HANGABLE BOX CLOTHING SET
BABY LOTION BOTTLE
BABY WIPES PACKAGE
BINKIE HANGER TAB
