NOSH BARS
PACKAGING AND MARKETING A GRANOLA BAR BRAND;
I was responsible for conceptualizing a product line in one of the following categories, Food, Cosmetics, or Dry Beverage, with free range to pick the specific product within the category. I decided on the food category with the intention of broadening my product range of packaging projects. As a person with several food allergies, I know the importance of proper nutrition facts and allergen information, and I used this knowledge to my advantage. I conceptualized a granola
bar brand, named Nosh, that contains simple, organic ingredients, free of six common allergens. I designed the packaging and a integrated advertising campaign that is targeted towards families, including all ages, parents, and children. The purpose of this brand is to produce a healthy, quick snack for everyone, as the name Nosh means “to snack or eat in between meals.”
bar brand, named Nosh, that contains simple, organic ingredients, free of six common allergens. I designed the packaging and a integrated advertising campaign that is targeted towards families, including all ages, parents, and children. The purpose of this brand is to produce a healthy, quick snack for everyone, as the name Nosh means “to snack or eat in between meals.”
GRANOLA Bar Packaging
PRINT ADS
SOCIAL MEDIA ADS
BANNER ADS
BILLBOARD AD
BUS STOP AD
