LOVE BASH EVENT
REBRANDING FOR THE BENEFIT OF POTTER LEAGUE;
As part of a Directed Experiential Education course, my partner, Julia Shiels, and I worked with Potter League for Animals to rebrand their 2025 Love Bash event. The Love Bash event is a premier spring fundraiser that takes place at the Wyndham Newport Hotel in Middletown, Rhode Island. We were responsible for redesigning a logo and defining new brand standards for this event that aligned with Potter League’s existing brand. We were given a lot of creative freedom with limited constraints. These constraints included adapting the original logo mark and brand colors so that the brand identity was recognizable. Our designs are intentionally playful yet dignified because it is representative of the event’s objective. The event is meant to be an enjoyable night out for those attending, while also raising critical funds for the Potter League for Animals. Once the branding was solidified and approved, we moved on to designing an invitation template, signage, swag items, interactive experience-themed backdrops, as well as social media components for Facebook.
LOGO
Brand Standards
WELCOME SIGN
Physical Invitation Template
Facebook banner
Table Numbers
TOTE BAG
POUCH
COASTERS
PINS
PET BANDANA
BACKDROP
PROPS FOR BACKDROP
EXHIBIT
